Workflow
取消竞业也取消无聊:小红书的企业文化“有点意思”
2 1 Shi Ji Jing Ji Bao Dao·2025-08-04 07:05

Core Points - The article highlights the 12th anniversary celebration of Xiaohongshu, featuring a large-scale event across four cities, emphasizing employee engagement and community spirit [1][3][17] Group 1: Event Overview - Xiaohongshu's anniversary celebration included various activities such as master classes, sports competitions, charity auctions, music parties, and a water gun battle, which were well-received by employees and user representatives [1][3] - The event was designed to foster connections and interactions among employees, moving away from traditional corporate culture [3][6] Group 2: Master Classes - The event featured master classes led by notable scholars, including discussions on philosophy and creativity, aimed at encouraging employees to explore knowledge beyond their work [4][6] - The REDacademy program was introduced during the event, promoting cross-disciplinary learning and personal growth [6] Group 3: Sports Competitions - The sports events included 22 creative competitions, combining traditional sports with fun activities, fostering teamwork and physical engagement among employees [7][9] - A highlight was the "hundred-person charity tug-of-war," which contributed to building a new sports facility for children in rural Yunnan [9][11] Group 4: Evening Celebrations - The evening concluded with music parties in multiple cities, featuring performances from various artists and creating a vibrant atmosphere for employees [13][15] - The water gun battle remained a popular tradition, symbolizing the company's youthful and flat corporate culture [15] Group 5: Community Development - Xiaohongshu's community has shown significant growth, with an influx of overseas users and over 50,000 independent developers contributing to the platform [17] - The company has implemented human-centered management changes, including the cancellation of non-compete clauses and other employee-friendly policies [17]