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2025年中国甘油二酯食用油(二酯油)发展历程、发展背景、产业链图谱、市场规模、竞争格局及发展趋势研判:中老年消费者占比超80%[图]

Overview - China is the world's largest consumer of edible oil, with a daily per capita intake far exceeding recommended levels, leading to a growing demand for healthy cooking oils due to increasing rates of chronic diseases such as hypertension, diabetes, and obesity [1][15] - The market for glycerol diester oil (diester oil) is projected to reach 17.977 billion yuan in 2024, reflecting a year-on-year growth of 0.21% [1][15] Development Background - Rising living standards have enhanced consumer willingness to pay for high-end, healthy oils, with glycerol diester oil gaining market share as a functional oil [8] - The Chinese population's daily cooking oil consumption significantly exceeds WHO recommendations, contributing to a high prevalence of chronic diseases, thus increasing the urgency for healthy oil options [8] Industry Chain - The upstream of the glycerol diester oil industry includes suppliers of soybean oil, rapeseed oil, peanut oil, corn oil, and other raw materials, as well as suppliers of fat enzyme preparations, water, glycerol, and production equipment [10] - The midstream consists of glycerol diester oil production companies, while the downstream includes various sales channels such as supermarkets, convenience stores, and e-commerce platforms [10] Consumer Demographics - The primary consumers of glycerol diester oil include health-conscious elderly individuals, those with chronic diseases, weight loss seekers, and young people pursuing a healthy lifestyle, with the elderly demographic accounting for over 80% of the market [13] Competitive Landscape - The glycerol diester oil industry in China has relatively few companies compared to mainstream oils, resulting in moderate competition. Key players include Changshouhua Food Co., Ltd., Zhidai Technology (Beijing) Co., Ltd., and Yihai Kerry Arawana Holdings Co., Ltd. [17][19] - Changshouhua Food Co., Ltd. is recognized as a leader in the industrialization of glycerol diester oil, having established the world's first large-scale production line for this oil [19] Industry Trends - The demand for healthy cooking oils is expected to continue rising as consumer health awareness increases, with glycerol diester oil being recognized for its fat-reducing and blood lipid-regulating properties [23] - Companies are likely to enhance market promotion and education efforts, developing differentiated products targeting various consumer groups, such as high-purity options for the elderly and affordable, convenient packaging for younger consumers [23]