Core Viewpoint - The ice cream brand Mr. Yeren (Beijing Mr. Yeren Catering Management Co., Ltd.) is reportedly recruiting for a financial audit position aimed at preparing for a potential IPO on the Hong Kong stock market [1] Company Overview - Mr. Yeren, originally named Yeren Mufang, was founded in 2011 [1] - As of February 2025, the company is projected to have approximately 400 stores, which has already surpassed 900 stores by July 2025, indicating a rapid expansion [1] - The company added 500 new stores within a span of 5 months, achieving a growth rate of 125%, marking the fastest expansion rate for the brand [1] Leadership Background - The founder of Mr. Yeren is Cui Jianwei, who graduated from Peking University's Guanghua School of Management in 2007 and subsequently joined an Italian investment firm [1]
传冰淇淋品牌野人先生拟港股IPO
Zhi Tong Cai Jing·2025-08-04 07:28