淘宝闪购：7月623个县餐饮订单翻倍 “万单店”数量环比增加274%

Core Insights - The county-level market is experiencing significant growth in service consumption, with a notable increase in both restaurant and non-restaurant orders in July compared to June [1] Group 1: Restaurant Orders - In July, 623 counties saw restaurant orders double compared to June, indicating a strong recovery and demand in the food service sector [1] - The number of "ten-thousand order stores" in the restaurant category increased by 274% month-over-month, with Yiwu ranking first nationally [1][4] Group 2: Non-Restaurant Orders - Non-restaurant small shops are also thriving, with over 10,000 non-restaurant small shops experiencing a month-over-month revenue growth exceeding 100% [1][4] - More than 12,000 non-restaurant small shops saw their orders double compared to before the launch of Taobao Flash Purchase [1][4] Group 3: Night Economy - The average daily orders for county-level night-time consumption increased by 70% in July compared to June, highlighting the potential of the night economy [1][5] - The top five most active county-level cities for night consumption are Kunshan, Yiwu, Jinjiang, Puning, and Cixi [1][6] Group 4: Popular Product Categories - Popular product categories in the county market include: - Snack foods, with orders increasing by 126% month-over-month - Sports and outdoor products, with a 114% increase - Coffee, with a 104% increase - Fried yogurt, with a 91% increase [1] Group 5: Digital Transformation - The implementation of digital systems has reduced the operational costs of multi-channel operations by approximately 50% [4]