HAIDILAO(HK:06862) Cai Jing Wang·2025-08-04 07:38Core Insights - The company is launching the "Pomegranate Plan" in 2024 to create unique dining experiences under the Haidilao brand, with a focus on high-end dining models [1][3] - Li Jiajie, a young and ambitious manager, has been selected to lead this initiative, showcasing a willingness to embrace uncertainty and innovation [1][3] Group 1: Leadership and Management - Li Jiajie started as a management trainee and quickly rose to become a store manager, successfully turning around a struggling location in less than six months [1][3] - He emphasizes the importance of choice over effort, indicating a proactive approach to leadership and project management [1][3] - The company has fostered an environment where employees' innovative ideas are respected and supported, allowing for greater autonomy in decision-making [9] Group 2: Operational Strategy - The new high-end restaurant model will feature a unique service approach, with a focus on anticipating customer needs and providing personalized experiences [4][6] - Li Jiajie personally interviewed and recruited all staff, ensuring a high standard of service and expertise, including training from experienced professionals [4][5] - The restaurant will offer a limited menu with a focus on fresh and rare ingredients, aiming to optimize offerings based on seasonal changes [8] Group 3: Market Positioning - The company is exploring various new store formats, including high-end dining, while maintaining its core identity as an accessible brand [3][9] - The shift towards high-end dining may create a perception gap among some customers, but the company aims to enhance its brand image through quality and service [3][9] - The restaurant's pricing strategy includes a range of set menus, catering to different customer segments, with prices for two-person meals ranging from 628 to 1088 yuan [7][8] Group 4: Challenges and Adaptations - The preparation phase for the new restaurant has faced delays, with renovations taking ten months instead of the usual 75-85 days [5][6] - The restaurant is currently in a testing phase, adjusting its menu and service based on customer feedback, indicating a flexible approach to operations [7][8] - Li Jiajie is committed to maintaining high standards of quality, even if it means longer wait times for certain dishes, as all items are made fresh [6][7]