Ge Long Hui·2025-08-04 08:18Core Viewpoint - Bilibili (BILI.US) is expected to achieve steady growth in its Q2 financial report, with a projected revenue increase of 20% year-on-year to 7.3 billion yuan [1] Revenue Growth - Mobile game revenue is anticipated to grow by 61% year-on-year, driven by stable performance from "Three Kingdoms: Strategy Edition" [1] - Advertising revenue is forecasted to increase by 18% year-on-year, benefiting from a rise in advertising clients and technological upgrades [1] Profitability and Cost Control - The company is expected to enhance its profitability through strict cost control measures [1] - Adjusted net profit forecasts for the next two years have been raised by 11% and 8% respectively [1] Target Price Adjustment - The target price for Bilibili's stock has been increased from $24 to $25.5, maintaining an "outperform" rating [1]