Workflow
降价到199、299的旅拍店还能赚钱吗?
3 6 Ke·2025-08-04 08:37

Core Insights - The travel photography market is facing significant challenges, with many businesses struggling to remain profitable due to intense competition and declining prices [1][3][12] - A large number of new entrants continue to enter the market despite previous signs of difficulty, leading to unsustainable pricing strategies [1][3] - The overall consumer experience has deteriorated, with reports of poor service quality and hidden costs becoming common [1][3][8] Market Conditions - Many travel photography businesses are closing or transferring ownership, indicating a trend of unsustainable operations [1][12] - The average daily orders for some businesses have dropped significantly, with reports of only 20 orders per day during peak season [3][5] - Price competition has led to drastic reductions in service costs, with some businesses offering full makeup and photography services for as low as 199 yuan [5][6] Consumer Experience - Consumers are increasingly dissatisfied with the quality of services, leading to a rise in negative reviews and complaints about service quality [1][3][8] - The pressure to reduce costs has resulted in lower wages for photographers and makeup artists, affecting the quality of service provided [6][8] - Many customers report feeling rushed during their sessions, leading to a lack of personalized service and dissatisfaction with their experience [8] Industry Trends - The number of travel photography-related businesses has surged, with a reported 271.23% increase in registrations in 2023, indicating a peak in market entry [12][14] - However, this growth is accompanied by a high turnover rate, with many businesses operating for only a few months before closing or relocating [14] - The industry is expected to undergo a significant transformation, moving towards a more regulated and quality-focused model as consumer expectations evolve [14]