Core Viewpoint - Shanghai's recent policy "沪九条" aims to support high-quality internet content creation, establishing a framework for international storytelling and ecological thinking in the digital content sector [1] Strategic Positioning: International Ecological Loop - The core of "沪九条" is to create a full-chain, international ecological system for content that includes creation, incubation, dissemination, and overseas expansion [2] - The policy leverages local platforms like Xiaohongshu and Bilibili to build a global influence aggregation area, covering various elements such as spatial carriers, brand activities, creative incentives, financial support, talent development, scene openness, and content export [2] Platform Effect: Headquarters Economy Driving Ecological Aggregation - "沪九条" focuses on activating the ecological leadership of local platform giants, with the construction of aggregation areas closely tied to platform headquarters [3] - The policy encourages platform enterprises and industry associations to host high-profile global creator events and provides financial support, enhancing the "platform headquarters' industrial chain aggregation" effect [3] - The initiative aims to create a fair development environment for creators by directing resources and traffic towards the ecosystem, establishing a virtuous cycle where platforms empower creators and the ecosystem supports platforms [3] Overseas Dissemination: Building the "Shanghai Fleet" of Chinese Cultural IP - "沪九条" elevates "content export" to a strategic level, systematically building international communication capabilities [4] - The policy supports creators in developing influential "Chinese cultural IP" overseas, providing resources, channels, and service guarantees for successful projects [4] - It also proposes facilitating visa access for foreign creators and encourages partnerships with overseas talent, enriching the local creative ecosystem and enhancing the global reach of Chinese content [4] Forging the City's Voice - "沪九条" represents a clear blueprint for Shanghai, emphasizing inclusivity and strategic depth [5] - The policy aims to create an ecological circle driven by platforms like Xiaohongshu and Bilibili, achieving efficient resource aggregation and value multiplication [5] - It views content export as a core component of enhancing cultural soft power, systematically building a global narrative through various supportive mechanisms [6] - The overarching goal is to establish Shanghai as a global internet content innovation hub, capable of nurturing local excellence while participating in global cultural dialogue [6]
上海互联网内容新政锻造城市“好声音”