Zhong Guo Qi Che Bao Wang·2025-08-04 08:55Core Viewpoint - The controversy surrounding the collision test video of the Li Auto i8 and the Dongfeng Liuqi truck has sparked significant public debate regarding vehicle safety and marketing ethics [2][9]. Group 1: Incident Overview - On July 29, Li Auto showcased a video during the i8 launch, depicting a collision with a truck, which raised questions about the safety of the truck model involved [2][6]. - The truck shown in the video was identified as a medium truck with a total weight of 8 tons, contrary to Li Auto's claim of it being a heavy truck [6][7]. - The video demonstrated a dramatic collision where the truck's cabin detached, leading to public skepticism about the physics of the scenario [7][8]. Group 2: Responses from Companies - Dongfeng Liuqi, the parent company of the truck brand, issued a statement on July 31, accusing Li Auto of unauthorized use and distortion of the test video, claiming it misrepresents the safety of their vehicles [5][9]. - Li Auto responded by stating that the collision test was conducted by a third-party testing agency and expressed willingness for a live retest, further escalating the conflict [11]. - On August 1, Dongfeng Liuqi released a counter-advertisement emphasizing the safety features of their trucks, highlighting the use of high-strength steel and robust design [5][13]. Group 3: Public Reaction and Marketing Implications - The public reaction has been mixed, with some supporting Li Auto's claims while others criticized the validity of the test, suggesting that the truck may have been empty during the test [8][9]. - The incident has ignited discussions about the boundaries of marketing in the automotive industry, particularly regarding the ethical implications of exaggerated claims [13].