“她经济”主导剧场时代，2025年上半年剧场热门项目和消费趋势洞察

Core Insights - The report by the China Performance Industry Association and Lighthouse Research Institute highlights significant growth in the theater industry for the first half of 2025, with a total of 160,500 performances and box office revenue reaching 5.402 billion yuan, attracting over 20.55 million attendees [1][5]. Performance Categories - Drama: Maintains a leading position with a 16% increase in performances and a 3% increase in box office revenue. Popular projects include "Chuma," "Xitai," and "Tai Bai Jin Xing You Dian Fan" [5]. - Stand-up Comedy: Experienced a remarkable surge with a 54.1% increase in performances and a 134.9% increase in box office revenue, becoming the second-largest category in theater performances [5]. - Dance: The market remains stable with slight revenue growth, driven by high-quality productions like "Only This Green," "Dream of the Red Chamber," and "The Art of Nature" [5]. - Musicals: Continued growth with a 15.1% increase in box office revenue, featuring original works such as "Jinyiwei: Sword and Flower" and "Zhao's Orphan." International classics like "Notre Dame de Paris" and "Chicago" also gained attention, with a 30.8% cross-city viewing ratio for the musical "SIX" [5]. Consumer Trends - Female audience members account for 68.8% of ticket buyers, reflecting a slight increase of 0.7% from the previous year, particularly in musicals, dance, immersive performances, dramas, and children's theater [10]. - The report indicates a growing demand for high-quality theater experiences, with consumers increasingly valuing artistic presentation and aesthetic appeal. The importance of word-of-mouth and social media promotion is emphasized for expanding audience reach [11][12].