2025年全球儿童有机配方营养品趋势白皮书-小小伞

Core Insights - The report highlights the growing trend of organic formula nutrition products for children, driven by health awareness and fertility policies, marking a new growth point in the maternal and infant industry [1] - The Chinese maternal and infant market is projected to reach 4.2 trillion yuan in 2023 and exceed 5 trillion yuan by 2025, with a significant growth rate in children's nutrition products [1][16] - Parents' demand for children's nutrition has shifted from "supplement" to "necessity," with safety and nutritional content being the primary considerations [1][16] Part 1: Nutritional Demand Changes in the New Parenting Era - The children's nutrition market is expected to accelerate, with a compound annual growth rate of approximately 9.3% from 2023 to 2025 [16][22] - The sales of children's nutrition products on JD platform are projected to grow by 20% year-on-year in 2024 [1][16] - Safety and nutritional adequacy are the top concerns for parents when selecting children's nutrition products, with 53% prioritizing product safety [19][20] Part 2: Global Practices and Opportunities in Organic Formulas - The organic market in China is rapidly developing, with sales of organic products surpassing 100 billion yuan in 2023, a 1.61 times increase from 2018 [11][12] - Over 90% of surveyed respondents have purchased organic food, with children's nutrition products being the preferred category [50][53] - The global organic food market is expected to reach $144.24 billion by 2024, with significant growth potential in China [11][12] Part 3: Choosing Organic Formulas for Children - Key factors influencing the acceptance of organic formulas include taste and form, with liquid forms being favored for their quick absorption [2][66] - The trend of "organic+" is emerging, necessitating precise services tailored to different age groups and health concerns [2][66] - Companies need to innovate across multiple dimensions, including research and development, formulation, and packaging, to enhance competitiveness [2][66] Part 4: Summary of Trends and Strategic Recommendations - The children's nutrition market is entering an organic upgrade phase, with significant potential for organic formula supplements [1][38] - The demand for precise nutrition based on children's age and health concerns is increasing, with parents focusing on immunity, height, and cognitive development [24][30] - Companies should prioritize product innovation and quality to meet the evolving needs of modern parents [2][31]