京东养车回应震虎价争议：推50亿补贴并重奖征集新名

Core Points - JD Yancheng has launched a 5 billion yuan car maintenance subsidy campaign and is soliciting a new name for the initiative, aiming to enhance the car maintenance experience for users [1][2] - The initiative was designed to address issues in the aftermarket, such as lack of guarantees, price transparency, and service standards, but has faced criticism from competitors who believe it negatively impacts their business [1] - JD Yancheng has complied with court orders by ceasing the use of the "Zhenhu Price" marketing content prior to the effective judgment [2]