厦门工会以“文化+消费”双轮驱动点燃夏日夜经济

Group 1 - The event "Zumba Night" held in Xiamen aims to integrate cultural activities with consumer experiences, attracting thousands of workers and boosting the local night economy [1][3] - This year's Zumba event features retro music from the 80s, 90s, and 2000s, with performances by certified instructors and local stars, creating a nostalgic atmosphere for participants [3][5] - The event includes a marketplace with 65 selected vendors offering a variety of products, effectively converting cultural engagement into tangible consumer spending [3][5] Group 2 - The Xiamen Federation of Trade Unions has organized 21 marketplace events this year, attracting over 350,000 participants and generating more than 37.1 million yuan in consumer spending [5] - The "cultural activity + consumer experience" model is seen as an effective strategy to stimulate the summer night economy, linking fitness needs with shopping experiences [5] - Future plans include continuing to innovate event formats to connect worker needs with urban economic growth, ensuring sustained momentum for the summer economy [5]