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锅圈2025年上半年净利润同比增长122.5% 社区央厨战略显成效

Core Insights - The company, Guoquan Food (Shanghai) Co., Ltd., reported significant growth in its mid-year performance for the period ending June 30, 2025, with a revenue of 3.24 billion RMB, a year-on-year increase of 21.6%, and a net profit of 190 million RMB, reflecting a substantial growth of 122.5% [1][3] Financial Performance - Revenue reached 3.24 billion RMB, up 21.6% year-on-year - Gross profit was 717 million RMB, a 17.8% increase, with a gross margin of 22.1% - Net profit stood at 190 million RMB, marking a 122.5% increase - Core operating profit also reached 190 million RMB, up 52.3% [1][3] Strategic Adjustments - The company initiated strategic structural adjustments in the second half of 2023, focusing on store operation models, brand positioning, and diversified marketing channels, which have translated into substantial growth in 2025 [2][6] - The total number of stores reached 10,400, with a net increase of 740 stores, including 270 new rural stores, enhancing its presence in lower-tier markets [2][6] Membership Growth - The registered membership reached 50.3 million, a 62.8% increase, with prepaid card value amounting to 590 million RMB, up 37.2% [3][6] - The membership system has become a key growth driver, contributing to increased store traffic and brand loyalty [3][6] Supply Chain and Product Innovation - The company has established 7 self-owned factories, increasing its production capacity and improving quality control [4] - A total of 19 digital central warehouses have been built, enabling next-day delivery for stores and improving inventory turnover days by 18.2% to 41.7 days [4] - In the first half of 2025, 175 new SKUs were launched, including popular product combinations that received positive market feedback [4][5] Future Outlook - The company plans to continue strengthening its existing strategies, including community central kitchens and smart retail, while exploring new business models to expand its product line and market reach [7] - There are intentions to cautiously evaluate overseas expansion opportunities, targeting Chinese communities abroad with family meal solutions [7]