CK ASSET(HK:01113) Guo Ji Jin Rong Bao·2025-08-04 11:19Core Viewpoint - Li Ka-shing's son, Li Zeju, publicly denied rumors regarding the sale of the property at 79 Deep Water Bay Road, stating that such reports are fabricated and lack factual basis [2] Group 1: Company Actions - Longfor Group has been active in selling assets, including launching new batches of high-end properties in Beijing, with prices ranging from approximately HKD 9.8 million to HKD 10 million per square meter, and offering discounts that could lower prices to around HKD 7 million per square meter [3] - In August, Longfor Group promoted four projects in the Greater Bay Area, totaling 400 units, with the largest project being Huizhou Longbo Garden, which has 300 units available [3] Group 2: Financial Performance - Longfor Group reported a decline in both revenue and profit for the previous year, with revenue of HKD 45.529 billion, down from HKD 47.243 billion, and a 20% decrease in net profit to HKD 13.657 billion [4] - The confirmed property sales revenue for the reporting period was HKD 9.962 billion, a decrease from HKD 13.153 billion in the previous year [4] - Li Zeju mentioned that the decline in property sales was part of a planned strategy, as the company had reduced land purchases during the peak of the real estate market five to six years ago [4]