安徽经济半年报：新场景激活新动能 让消费“马车”加速奔跑

Group 1 - Consumption is the main engine driving economic growth in Anhui, with a focus on service consumption, digital consumption, and green consumption, leading to the emergence of new consumption scenarios and business models [1] - In the first half of the year, Anhui's total retail sales of consumer goods reached 1,205.1 billion yuan, with a growth rate of 5.5%, ranking first in the Yangtze River Delta region [20] - The province has launched over 3,000 "Hui Dong Consumption" activities and issued consumption vouchers worth 800 million yuan, stimulating consumption by 2.26 billion yuan [20] Group 2 - The Yuan Xiao Ao Magic Bookstore in Hefei offers an innovative cultural experience by combining technology, IP, and immersive experiences, attracting over 200,000 visitors and generating over 1.8 million yuan in offline revenue [5][3] - The park where the bookstore is located has hosted over 800 exhibitions and art activities, receiving more than 15 million visitors [5] - The development of new consumption scenarios, such as immersive cultural tourism projects, has contributed to the growth of the entire park's cultural tourism consumption [5][11] Group 3 - Anhui has established 41 provincial-level commercial and cultural tourism integration development clusters and introduced 637 new stores, leading to a 7.0% increase in domestic tourist visits and a 7.2% increase in domestic tourism spending [13] - The province is focusing on enhancing urban commercial capabilities and meeting diverse consumer demands through various initiatives, including attracting well-known commercial projects [15] - The "old-for-new" policy has provided 8 billion yuan in subsidies, driving sales of 59.3 billion yuan, with a focus on improving product quality and consumer experience [17] Group 4 - The shift from "functional consumption" to "value consumption" reflects a growing demand for personalized and high-quality products, prompting Anhui to enhance supply, expand scenarios, and strengthen consumer protection [23] - The province's retail sales growth is 0.5 percentage points faster than the national average, indicating a robust consumer market [20]