Sohu.com(US:SOHU) Sou Hu Cai Jing·2025-08-04 11:42Core Insights - Sohu's Q2 2025 financial report demonstrates resilience, with total revenue of $126 million and a significant reduction in net loss by over 40% to $20 million, reflecting strategic determination during a transformation phase [1][3] Revenue Breakdown - The two core business segments of Sohu show differentiated development, with marketing services revenue stable at $16 million, indicating a solid foundation in the brand advertising market [3] - Online gaming revenue contributed $106 million, becoming the main revenue driver, attributed to a user-demand-centric product strategy [3] Operational Efficiency - The substantial improvement in non-GAAP net loss highlights Sohu's effectiveness in cost control and operational efficiency [3] - Sohu employs a dual-track strategy of "maintaining core strengths while innovating," optimizing media product functions and enhancing social operations to activate platform ecology [3] Capital Management - As of July 31, 2025, Sohu has repurchased 6.6 million American Depositary Shares for approximately $83 million, representing 55% of the maximum repurchase plan [4] - This capital operation strategy not only optimizes the capital structure but also signals management's confidence in the company's long-term value [4] - In a competitive internet industry, Sohu's refined operations have led to reduced losses and increased efficiency, showcasing strategic wisdom by focusing on core business depth rather than blind expansion [4]