JD(US:JD) Zhong Guo Jin Rong Xin Xi Wang·2025-08-04 11:51Core Viewpoint - The ongoing legal dispute between Tuhu and JD Auto regarding the "Zhenhu Price" has led JD Auto to cease using the related marketing content, while simultaneously launching a significant subsidy campaign to enhance customer experience and attract new users [1][2]. Group 1: Legal Developments - JD Auto announced that the "Zhenhu Price" is involved in ongoing litigation, and they have stopped using related marketing materials [1]. - Tuhu Auto filed a lawsuit against JD Auto, claiming that the "Zhenhu Price" damages its reputation [2]. - JD Auto maintains that "Zhenhu" is a registered trademark and that the pricing strategy was not aimed at any specific competitor [2]. Group 2: Marketing and Subsidy Initiatives - JD Auto has launched a 5 billion yuan subsidy campaign, offering significant discounts on services such as tire purchases and maintenance [1][2]. - The subsidy program includes promotions like "500 off 250" for tire purchases and "200 off 399" for maintenance services, with limited-time offers available each night [1]. - JD Auto is also introducing a "365 Worry-Free Purchase" service, allowing customers to use their subsidies flexibly over a year [1]. Group 3: Community Engagement - JD Auto is inviting users to participate in a naming contest for a new branding initiative, with the chance to win an iCAR V23 family vehicle usage right [3]. - The company aims to engage customers in rebranding efforts to avoid misunderstandings related to the "Zhenhu Price" [3].