SAIC MOTOR(SH:600104) Zhong Guo Jing Ji Wang·2025-08-04 12:06Core Viewpoint - SAIC Audi's new model, the A5L Sportback, is launched as part of its "upgrade plan" aimed at transforming the brand towards "youth, technology, and luxury" [1][3] Group 1: Product Launch - The A5L Sportback was officially launched on August 1, with six configurations starting at a price of 259,900 yuan [3] - The vehicle will be delivered immediately for four of the six configurations, excluding the flagship models [3] Group 2: Strategic Initiatives - SAIC Audi is entering a new phase of restructuring with the upcoming launch of the new AUDI brand and a rebranding of the four-ring brand by the end of 2024 [3] - The "upgrade plan" focuses on three innovative initiatives: establishing new thinking, adopting new methods, and building new business models [3] Group 3: Design and Customization - The A5L Sportback features classic design elements from the A5, with a sporty silhouette and frameless doors [5] - The vehicle offers three sporty front-end designs and seven color options, catering to the personalized preferences of young elites [5] Group 4: Interior Experience - The A5L Sportback incorporates a new generation of intelligent luxury cockpit layout with a five-screen interactive setup [7] - It features an 11.9-inch instrument panel and a 14.5-inch central control screen, enhancing user convenience [7] Group 5: Technology and Safety - The vehicle is the first fuel car globally to adopt Huawei's QianKun technology, enhancing its intelligent driving capabilities [7][9] - It is equipped with 32 high-performance sensors, including two laser radars with a self-cleaning system, ensuring high perception accuracy [9] Group 6: Performance and Handling - The A5L Sportback is built on the new PPC luxury fuel vehicle platform, featuring a fifth-generation EA888 engine with a maximum output of 200 kW [11] - The vehicle can accelerate from 0 to 100 km/h in just 5.6 seconds, showcasing its performance capabilities [11]