Core Viewpoint - Apple CEO Tim Cook emphasized the company's commitment to AI development, comparing its potential impact to that of the internet and smartphones, and urged employees to seize this opportunity [1][2]. Group 1: AI Development - Cook highlighted that Apple is entering the AI space later than competitors like OpenAI and Google, but expressed optimism about the company's ability to innovate in this area [1][3]. - The company plans to develop a new version of Siri with a completely new architecture, aiming for a release in spring next year, although specific timelines remain unconfirmed [4]. - Cook encouraged employees to integrate AI into their work and future products more rapidly, stressing the importance of keeping pace with industry trends [5][6]. Group 2: Company Strategy and Operations - The employee meeting covered various topics, including the retirement of COO Jeff Williams, growth in Apple TV+ viewership, and the company's goal to achieve carbon neutrality by 2030 [2]. - Cook discussed the company's retail strategy, focusing on opening new stores in emerging markets such as India, UAE, and China, with plans for a store in Saudi Arabia next year [7]. - The company reported a 10% revenue growth in Q3, exceeding Wall Street expectations and alleviating concerns about iPhone demand and growth in the Chinese market [2]. Group 3: Future Products - Cook hinted at exciting upcoming products, including a foldable iPhone and various smart home devices, while maintaining confidentiality about specific details [9].
库克罕见召开员工大会:AI不容错过,苹果能后来者居上