Shede Spirits (SH:600702) Cai Jing Wang·2025-08-04 12:51Core Viewpoint - The article highlights the proactive efforts of Chinese liquor companies, particularly Shede Liquor, to expand into overseas markets, with a focus on Southeast Asia as a key growth area for internationalization [1][3]. Group 1: International Expansion Strategy - Shede Liquor is accelerating its global layout and targeting Southeast Asia as a primary market for internationalization, aiming to create new growth drivers through high-quality development [1]. - The company has successfully launched the Shede Old Liquor Festival in Singapore and Malaysia, engaging local consumers through charity auctions and tastings to enhance brand influence and market penetration [3][11]. - The Southeast Asian market is projected to contribute significantly to the growth of Chinese liquor exports, with a forecasted year-on-year increase of 16.61% in 2024, and Southeast Asia expected to contribute 1.06 billion yuan [3]. Group 2: Cultural and Social Engagement - The Malaysian Deputy Director of Tourism praised Shede Liquor's contributions to cultural exchange and charity, aligning with Malaysia's goals of promoting cultural tourism and social responsibility [5]. - The charity auctions held during the Old Liquor Festival raised funds for local causes, such as supporting children's cancer treatment and educational initiatives, showcasing the company's commitment to social values [11][12]. Group 3: Business Performance and Growth - Shede Liquor's international business has expanded to 40 countries and regions, achieving profitability growth in overseas operations, particularly in Southeast Asia [8][17]. - The company reported a 50% year-on-year increase in sales revenue from Southeast Asia in the first half of 2025, with a 120% increase in product movement, indicating strong local consumer acceptance [17]. - From 2020 to 2024, Shede Liquor's revenue and net assets doubled, with the brand value of Shede and Tuopai expected to reach 190.698 billion yuan by 2025, reflecting a 67.12% increase since 2020 [17].