浙江丽水：研发新品 外贸企业拓内销要练好“内功”

Core Viewpoint - The article discusses how foreign trade enterprises can leverage their advantages and enhance competitiveness to achieve integration of domestic and foreign trade, thereby creating new sustainable growth momentum in a volatile global market [1]. Group 1: Market Dynamics - The Zhejiang Province Green Intelligent Health Appliance Research Institute emphasizes the need for different sales experiences in domestic markets compared to foreign markets, highlighting the importance of local preferences in product development [3]. - A key appliance company, which previously had a 90% share of foreign trade exports before 2019, has adjusted its strategy, resulting in domestic sales accounting for 51% of its total sales in the first half of this year [4]. Group 2: Product Development - The research institute has tailored its product testing to differentiate between domestic and foreign sales, using local ingredients for domestic products and imported ingredients for export products [6][8]. - The institute has seen a significant increase in the number of products developed and tested since expanding into the domestic market [4]. Group 3: Government Support - In response to the demand for stabilizing foreign trade while expanding domestic sales, relevant departments in Zhejiang are actively facilitating channels and creating a favorable ecological environment for businesses [10]. - The Zhejiang Provincial Department of Commerce reported that over 120 various foreign trade product promotion activities have been conducted, engaging more than 6,000 enterprises [12].