永辉超市为什么重视自有品牌？

Core Insights - Yonghui Supermarket aims to focus on its private label strategy, targeting the development of 15 major products with annual sales of 1 billion yuan each within five years [3][5]. Group 1: Private Label Strategy - Yonghui has officially announced a renewed focus on its private label products, emphasizing the need for a national brand that resonates with consumers [3][4]. - The company plans to increase the number of private label products from 60 in 2025 to 500 by 2029, with a target of achieving a penetration rate of 40% by 2029 [5][6]. - Yonghui's private label strategy includes the introduction of "Yonghui Preferred," which encompasses various product lines such as snacks, daily groceries, and personal care items [2][8]. Group 2: Major Product Strategy - Yonghui's strategy includes the development of "major products," defined as items that can generate over 10% of total store sales, with a goal of having 15 such products by 2029 [3][4]. - The company aims to learn from successful models like "Pang Donglai" to create products with over 100 million yuan in sales, focusing on high turnover rates and customer value [6][7]. - Yonghui emphasizes the importance of unique value propositions (UVP) and high-quality standards in product development, ensuring that products are both competitively priced and of superior quality [4][6]. Group 3: Supply Chain and Operational Improvements - Yonghui is transitioning its supply chain strategy from a focus on key accounts (KA) to a customer value (CA) approach, fostering long-term, transparent relationships with suppliers [5][9]. - The establishment of Zhejiang Huilian Supply Chain Co., Ltd. aims to enhance the development and operation of Yonghui's private label products, with a commitment to integrity and quality control [5][9]. - The company has already formed partnerships with 101 manufacturers and established 19 self-owned breeding bases to strengthen its supply chain [9].