保险业“反内卷”进行时：告别价格战，走向价值共生

Core Viewpoint - The insurance industry is experiencing "involution" competition characterized by illegal practices such as providing false materials, using unapproved insurance terms, and engaging in price wars, which reflects a lack of strategic direction and innovation capabilities among companies [1][3][4]. Group 1: Involution Competition - Involution competition in the insurance sector is marked by severe product homogeneity, intense channel competition, and price wars, leading to compressed profit margins [2][3]. - The root cause of this involution is an imbalance between supply and demand, with slowing premium growth and an increasing number of market players, compounded by economic downturns affecting asset returns [3][9]. Group 2: Regulatory Measures - Regulatory bodies are actively implementing policies to guide healthy competition, such as the "reporting and operation integration" approach and controlling commission fees to prevent disorderly competition [4][6]. - Various regional industry associations have introduced "anti-involution" charters, urging insurance companies to resist malicious price wars and focus on product and service innovation to build differentiated competitive advantages [5][7][8]. Group 3: Industry Self-Regulation - The insurance industry is adopting self-regulatory measures to maintain healthy competition, with associations emphasizing the need to avoid excessive competition and unethical practices [6][9]. - Specific guidelines have been established by associations in multiple regions to prevent practices like false advertising, excessive commissions, and other forms of malicious competition [7][8]. Group 4: Future Directions - To address the issue of involution, the industry needs to shift from zero-sum competition to value co-creation, leveraging data sharing and technological collaboration to reduce overall costs and achieve high-quality development [1][9].