奢侈品遇冷，Gucci业绩下滑，年轻人消费观念转变引关注

Core Insights - Gucci and its parent company Kering Group reported significant declines in their financial performance for the first half of the year, with Gucci's revenue dropping by 26% to €3.027 billion and operating profit halving to €486 million [1][2] - Kering Group's total revenue fell by 16% to €7.587 billion, and net profit plummeted by 46% to €474 million [1] Group 1: Financial Performance - Gucci's revenue has declined for six consecutive quarters, with a double-digit percentage drop each quarter since 2024, returning to levels seen in the first half of 2017 [2] - The Asia-Pacific region, including China, saw a comparable revenue decrease of 21%, while the Japanese market experienced a 20% decline [3] - Kering Group closed 18 Gucci stores globally in the first half, with 7 located in the Asia-Pacific region due to the challenging market conditions [3] Group 2: Market Comparison - Other luxury brands are also facing challenges, with LVMH reporting a 22% decline in net profit, although some brands like Hermès saw an 8% revenue increase [5] - Miu Miu, a younger brand under Prada Group, achieved a remarkable 49.2% growth, indicating a successful strategy targeting younger consumers [5] Group 3: Consumer Behavior - The decline in Gucci's performance reflects a shift in preferences among younger consumers, who are moving away from luxury brands towards investment items like gold [5][6] - The changing economic environment has impacted the middle class, affecting brands like Gucci that do not position themselves as ultra-luxury [5][6]