Harley-Davidson Q2 Earnings Miss Estimates, Revenues Fall Y/Y

Core Insights - Harley-Davidson, Inc. reported second-quarter 2025 adjusted earnings of 88 cents per share, missing the Zacks Consensus Estimate of 99 cents and down from $1.63 per share in the same quarter last year [1][8] - Consolidated revenues totaled $1.31 billion, a decline of 19% year-over-year [1] Segmental Highlights - Revenues from the Motorcycle and Related Products segment fell 23% year-over-year to $1.04 billion, missing the forecast of $1.15 billion due to lower motorcycle shipments [2] - Worldwide motorcycle shipments decreased by 28% to 35,800 units, lagging behind the estimate of 40,923 units [2] - Revenues from motorcycle sales were $778 million, down 27% year-over-year [2] - Operating income for the motorcycle segment dropped 69% year-over-year to $61 million, below the estimate of $83.4 million [2] Retail Performance - Harley-Davidson retailed 42,300 motorcycle units globally, a decline of 15% year-over-year, and below expectations of 46,094 units [3] - Retail motorcycle sales in North America decreased by 17% to 28,900 units [3] - Sales in EMEA declined by 5%, while Asia Pacific and Latin America saw declines of 21% and 11%, respectively [3] Parts, Accessories, and Financial Services - Revenues from parts and accessories decreased by 4% year-over-year to $187 million, slightly exceeding the estimate of $185.3 million [4] - Apparel revenues fell 13% year-over-year to $55 million, missing the forecast of $67.7 million [4] - Harley-Davidson Financial Services reported revenues of $257 million, down 2% year-over-year and below the estimate of $289.6 million [4] LiveWire Performance - Total shipments for LiveWire were 55 units, a decline of 65% from the previous year [5] - Revenues for LiveWire decreased by 7% to $6 million, surpassing the estimate of $2.9 million [5] - Operating loss for LiveWire narrowed from $28 million to $19 million, which was wider than the projected loss of $15 million [5] Financial Position - Selling, general, and administrative expenses increased to $237.4 million from $235.2 million year-over-year [6] - Harley-Davidson paid dividends of 18 cents per share and did not repurchase any shares in the second quarter [6] - As of June 30, 2025, the company had cash and cash equivalents of $1.59 billion, with long-term debt decreasing to $4.37 million from $4.47 million at the end of 2024 [6] Guidance Updates - The company has withheld its 2025 HDMC financial outlook due to tariff uncertainties but updated guidance for LiveWire and HDFS [7] - For LiveWire, the expected operating loss is now projected to be between $59 million and $69 million, down from the previous estimate of $70 million to $80 million [7] - HDFS anticipates full-year 2025 operating income to range between $525 million and $550 million following a new partnership with KKR and PIMCO [9]