We came across a bullish thesis on Harley-Davidson, Inc. on Levered Longhorn substack. In this article, we will summarize the bulls’ thesis on HOG. Harley-Davidson, Inc.'s share was trading at $21.25 as of December 16th. HOG’s trailing and forward P/E were 5.09 and 6.76 respectively according to Yahoo Finance. Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. HOG presents a compelling deep-value opportunity, trading below tangible book value and implying t ...

Imagine at Harley-Davidson it must have been uh unique to have a woman as CFO, right. >> I've had the good fortune in all of the stops I've had along the way where my bosses have prioritized that diversity of of of thought. >> Noticed also that a lot of [music] people who work here seem to also play the games.You know, they live in this culture. And I must that must have been the same at Harley, right. >> At Harley, you're right.I wasn't a rider, but I'm from [music] Milwaukee. Uh, I learned how to ride. An ...

Shares of Harley-Davidson ( HOG ) have been a poor performer over the past year, losing about a third of their value. While the market has surged to record highs, shares are now sitting near a 52-week low reached during the peak of tariffOver fifteen years of experience making contrarian bets based on my macro view and stock-specific turnaround stories to garner outsized returns with a favorable risk/reward profile. If you want me to cover a specific stock or have a question for an article, just let me know ...

The motorcycle maker is expanding responsibility for its finance chief and bringing back a company veteran as chief operating officer, firming up the top ranks under new Chief Executive Artie Starrs. ...

Core Insights - Harley-Davidson announced leadership and organizational changes aimed at strengthening its connection with riders and dealers, enhancing operational capabilities, and reaffirming its commitment to Milwaukee as its business hub [1][9]. Leadership Changes - Jonathan Root has been appointed as Chief Financial and Commercial Officer, focusing on dealer relations and integration with Harley-Davidson Financial Services [3][10]. - Bryan Niketh will return as Chief Operating Officer, overseeing Product Management, Product Development, and Product Operations, bringing extensive experience back to the company [4][10]. - Matt Ryan has been named Chief Marketing and Technology Officer, tasked with unifying marketing, digital, and technology efforts to enhance data-driven marketing and customer engagement [5][10]. - Marcus Fischer has taken on the role of Chief Brand Officer, responsible for brand strategy and creative direction, reporting to Matt Ryan [6][10]. - Bill Davidson will serve as Special Advisor to the CEO and Brand Ambassador, focusing on product development and community engagement [7]. - Karen Davidson continues as Brand Ambassador, enhancing collaboration with marketing and brand teams [8]. Commitment to Milwaukee - The company reaffirmed its dedication to Milwaukee, particularly the historic Juneau Avenue campus, as the core of its operations [9]. - These organizational changes are part of a broader strategy to strengthen relationships with dealers and riders, positioning Harley-Davidson for future growth [9]. Company Background - Harley-Davidson, Inc. encompasses Harley-Davidson Motor Company and Harley-Davidson Financial Services, with a mission to lead the motorcycle industry through innovation and a commitment to adventure [11]. - The company aims to maintain its status as the most desirable motorcycle brand globally, offering customizable motorcycles, accessories, and experiences [11]. - Harley-Davidson also holds a controlling interest in LiveWire Group, Inc., focusing on electric motorcycles and urban adventure [11].

Harley-Davidson (HOG) is one of America’s most iconic brands. You would think that the White House’s push to boost American manufacturing would be a boon to the Wisconsin company. The share price suggests not. More News from Barchart The motorcycle manufacturer’s stock is down over 25% in 2025, including 8% since the beginning of December. From its all-time high of $75.87 in November 2006, HOG has lost 70% of its value. With this kind of shareholder value destruction, it’s easy to overlook, especially ...

It has been about a month since the last earnings report for Harley-Davidson (HOG) . Shares have lost about 3.9% in that time frame, underperforming the S&P 500.But investors have to be wondering, will the recent negative trend continue leading up to its next earnings release, or is Harley-Davidson due for a breakout? Before we dive into how investors and analysts have reacted as of late, let's take a quick look at its most recent earnings report in order to get a better handle on the important drivers.Harl ...

Company Overview - Harley-Davidson Inc. is a well-known American motorcycle manufacturer recognized for heavyweight motorcycles designed for cruising on highways with a rich history dating back to 1903 [1] - The company competes with other motorcycle manufacturers like Honda, Yamaha, and BMW [1] Recent Transactions - On November 28, 2025, Tim Moore, a representative from North Carolina, engaged in a sale transaction involving Harley-Davidson shares valued between $15,001 and $50,000 [2] - Moore's trading activities also included selling shares of Cracker Barrel Old Country Store and Verizon Communications, while purchasing shares in Harley-Davidson, Cracker Barrel, Hyster-Yale, and Genprex [2] Stock Performance - The current stock price of Harley-Davidson is $24.43, with a slight increase of $0.225, or approximately 0.93% [3] - Throughout the trading day, the stock has seen fluctuations, reaching a low of $24.22 and a high of $24.98 [3] - Over the past year, Harley-Davidson's stock has experienced a high of $34.09 and a low of $20.45 [3] Market Capitalization and Trading Volume - Harley-Davidson has a market capitalization of approximately $3.01 billion, indicating the total market value of its outstanding shares [4] - The trading volume for Harley-Davidson today is 1,724,096 shares, reflecting the number of shares traded during the day [4]

Core Viewpoint - Harley-Davidson Financial Services, Inc. announced the redemption of all outstanding 6.50% Medium-Term Notes due 2028 on December 12, 2025, with the redemption price being the greater of 100% of the principal amount or the "make-whole" redemption price plus accrued interest [1][2]. Group 1 - The total principal amount of outstanding Notes is approximately $262.9 million [2]. - The redemption will be funded from the company's cash and cash equivalents [2]. - Citibank, N.A. is serving as the paying agent for the Notes [3]. Group 2 - Harley-Davidson Financial Services, Inc. is a subsidiary of Harley-Davidson, Inc. and is involved in financing and servicing wholesale inventory receivables and retail consumer loans, primarily for Harley-Davidson and LiveWire motorcycles [4]. - The company also collaborates with third parties to provide motorcycle insurance and voluntary protection products [4]. - HDFS primarily operates in the United States and Canada, with financing options available through third-party financial institutions in other regions [4].

Core Insights - Zacks Premium provides various tools for investors to enhance their stock market strategies, including daily updates, research reports, and stock screens [1][2] Zacks Style Scores - Zacks Style Scores are indicators that rate stocks based on value, growth, and momentum, helping investors identify stocks likely to outperform the market in the short term [2][3] - Stocks are rated from A to F, with A indicating the highest potential for outperformance [3] Value Score - The Value Style Score focuses on identifying undervalued stocks using financial ratios such as P/E, PEG, Price/Sales, and Price/Cash Flow [3] Growth Score - The Growth Style Score assesses a company's financial health and future growth potential based on projected and historical earnings, sales, and cash flow [4] Momentum Score - The Momentum Style Score identifies optimal entry points for stocks based on price trends and earnings estimate changes [5] VGM Score - The VGM Score combines the Value, Growth, and Momentum Scores to highlight stocks with the best overall characteristics [6] Zacks Rank - The Zacks Rank is a proprietary model that uses earnings estimate revisions to guide investors, with 1 (Strong Buy) stocks achieving an average annual return of +23.93% since 1988, significantly outperforming the S&P 500 [7][8] - Investors are encouraged to focus on stocks with a Zacks Rank of 1 or 2 and Style Scores of A or B for optimal returns [9] Harley-Davidson (HOG) - Harley-Davidson is classified as a 3 (Hold) on the Zacks Rank, with a VGM Score of A and a Value Style Score of A, indicating attractive valuation metrics such as a forward P/E ratio of 5.72 [11][12] - The company has seen an upward revision in earnings estimates, with the Zacks Consensus Estimate increasing by $0.03 to $4.23 per share for fiscal 2025, and an average earnings surprise of +27.6% [12]