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各地推动暑期消费活力释放(链接)
Ren Min Ri Bao·2025-08-04 21:54

Group 1 - The core idea of the articles highlights the significant growth of the night economy in various regions of China, driven by innovative activities and increased consumer interest in night-time experiences [1][2] - Kuaishou has launched a dedicated plan to create a "Night Economy" by utilizing 10 billion traffic resources to promote offline consumption through online live streaming events, resulting in a doubling of night-time visitor numbers at Tianyuangu Scenic Area [1] - Various provinces, including Jiangsu, Shaanxi, and Sichuan, are actively supporting the development of night-time economies by establishing vibrant consumer hubs and organizing numerous cultural and tourism activities [1][2] Group 2 - Data from Meituan indicates a significant increase in interest in night-time activities, with a 100% month-on-month growth in "night tour" related searches and a 98% increase in searches for "late-night meal group purchase packages" since July [2] - The demand for night-time experiences is being driven by trends such as "self-indulgent consumption" and "emotional consumption," particularly among younger consumers who are increasingly interested in night tours, night food, and night entertainment [2] - Experts suggest that local governments should continue to implement comprehensive strategies to promote the sustainable and differentiated development of the night economy [2]