一块智能手表折射消费新变化（年中经济微观察）

Economic Overview - China's GDP grew by 5.3% year-on-year in the first half of the year, an increase of 0.3 percentage points compared to the same period last year, indicating a stable economic foundation and strong resilience [1] Consumer Behavior - The introduction of a trade-in policy for consumer goods has stimulated a trend towards health-focused consumption, particularly in the smart wearable device market [2][6] - Consumers are increasingly interested in health monitoring features, such as blood pressure and oxygen saturation, alongside traditional concerns like battery life and price [6][7] Sales Performance - In June alone, a store sold over 400 smart watches and bands, highlighting the effectiveness of the subsidy policies in driving sales [5][6] - More than 69 million consumers purchased over 74 million digital products this year, reflecting a significant uptick in demand [6] Product and Service Upgrades - Retailers are enhancing their training programs to ensure staff are knowledgeable about health monitoring features and subsidy details, shifting from basic product knowledge to health data interpretation [6][7] - Smart wearable devices are evolving, with lower-priced models meeting basic needs and higher-end models focusing on health management, often in collaboration with medical institutions to improve monitoring accuracy [6]