DONGFENG GROUP(HK:00489) Zhong Guo Zheng Quan Bao·2025-08-04 22:32Core Viewpoint - Dongfeng Motor Group is accelerating the integration of its brands, officially merging Dongfeng Fengshen, Dongfeng Nami, and Dongfeng Yipai into Dongfeng Yipai Technology, which will serve as the main force in the group's independent passenger vehicle sector [1][2]. Group 1: Brand Integration - Dongfeng Yipai Technology was established to consolidate the three brands and optimize resources across R&D, production, supply chain, sales, and services, enhancing the efficiency of Dongfeng's independent passenger vehicle business [2]. - The integration aims to create a more complete product matrix, covering a wider consumer base, with Yipai targeting the 150,000 to 250,000 yuan market and Nami focusing on the 60,000 to 100,000 yuan segment [3]. Group 2: Operational Efficiency - The restructuring addresses previous inefficiencies by creating a closed-loop management system across the entire value chain, significantly improving decision-making speed and information flow [4]. - The integration will also benefit dealers by allowing them to sell a broader range of models, thus enhancing their operational capabilities and market competitiveness [3]. Group 3: Strategic Partnerships - Dongfeng Yipai Technology is expanding its collaboration with leading technology service providers, including CATL, Momenta, Baidu, Tencent, and AutoNavi, to build an "Yipai+" ecosystem [4]. - The partnership with Huawei is particularly noteworthy, progressing through three phases, with the current phase focusing on joint definition, development, co-creation, and marketing of products [4][5].