年中经济观察｜助力农产品打通“最初一公里” 农村电商加速发展

Core Insights - The core viewpoint of the articles highlights the rapid growth of e-commerce in China's agricultural sector, with a 17.2% increase in transaction volume in the first half of the year, driven by the rise of digital tools like live streaming for selling agricultural products [1][5][20] E-commerce Growth - E-commerce has significantly expanded the sales radius for farmers, enhancing their income and providing consumers with fresher products at lower prices [3][5] - The integration of live streaming into agricultural sales has energized farmers and transformed their sales strategies, making rural e-commerce a key driver for rural revitalization [5][16] Logistics and Delivery - The logistics system in rural areas is still developing, with challenges in coverage, particularly in remote regions, which affects the efficiency of agricultural product distribution [8][10] - Innovations in logistics, such as flexible transportation strategies for small packages, have improved delivery times and reduced costs for farmers [10][12] Policy and Support - Various policies have been implemented to support rural logistics, including the establishment of comprehensive service stations for parcel delivery, which have been set up in over 337,800 villages [12][14] - The government aims to cultivate a significant number of rural e-commerce leaders and establish numerous digital circulation enterprises in the coming years to further enhance the agricultural supply chain [20] Market Dynamics - The demand for logistics in rural and central-western regions is increasing, presenting new growth opportunities for the e-commerce sector [18] - The recent implementation plan by the Ministry of Agriculture and Rural Affairs outlines measures to optimize the supply of quality agricultural products and leverage e-commerce platforms to enhance consumption [20]