Zhi Tong Cai Jing·2025-08-04 23:12Core Insights - The 22nd China International Digital Interactive Entertainment Expo concluded, attracting over 800 exhibitors and more than 410,000 attendees, generating approximately 661 million yuan in surrounding service consumption [1] - The "2025 China Game Industry Report" indicates that both domestic and overseas market revenues for the Chinese gaming industry saw year-on-year growth in the first half of the year, with the industry scale continuing to expand [1] - Industry experts express strong confidence in the gaming sector, suggesting it is entering its best era, with new growth opportunities and commercialization directions emerging [1] Industry Trends - The global mobile and PC gaming market is expected to regain growth momentum, with a combined market size projected to exceed $120 billion by 2028 [1] - Mobile game in-app purchase revenue is forecasted to grow by 4% in 2024 and by 6% in 2025, reaching $85.4 billion, with expectations of $106.5 billion by 2028 [1] - Analysts from Citigroup noted increased enthusiasm at the expo, indicating a continued recovery for the Chinese gaming industry [1][2] Market Dynamics - The gaming industry is experiencing robust supply and demand, with the domestic mobile game market growing by 20% year-on-year from January to May, and the number of domestic game licenses increasing by 21% in the first half of the year [2] - The gaming community platforms are expected to benefit from the industry's high prosperity, with increased user activity potentially boosting advertising revenue without increasing ad load [2] - The successful reception of new games like NetEase's "Forgotten Sea" and Tencent's "Valorant" at the expo suggests a promising release schedule for the second half of the year [2] Related Companies - Key companies in the gaming sector include Tencent (00700), NetEase-S (09999), Bilibili-W (09626), Xindong Company (02400), Qingci Games (06633), Zhongyou Games (00302), Zhongxu Future (09890), Zhi Zi Cheng Technology (09911), and Friendship Time (06820) [3]