乐道L90：蔚来“翻身仗”的引爆点

Core Insights - The launch of the L90 model is seen as a critical moment for the company, aiming to revive the brand and help the parent company navigate through a challenging period [1][2] - The initial pricing strategy of the L90, set at 265,800 yuan, has been positively received, with significant consumer interest and orders on the launch day [1][5] - The company emphasizes the importance of efficient delivery processes following the launch, learning from past experiences with other models [3][8] Pricing and Product Strategy - The L90's pricing strategy was straightforward, with a focus on cost targets and market positioning, avoiding the complexities seen in previous models [5][6] - The model includes standard features that simplify consumer decision-making and enhance supply chain efficiency, such as a built-in refrigerator [5][6] - The company aims to create a competitive product by leveraging lightweight technology and optimizing supply chain strategies to control costs [6][7] Market Positioning and Competition - The L90 competes directly with other electric SUVs, such as the Li Auto i8, highlighting the competitive landscape in the market [5] - The company has shifted its strategy to ensure immediate delivery upon launch, addressing previous issues with delayed deliveries of other models [8][9] - The L90's design and features are based on extensive consumer research, focusing on maximizing user value and space efficiency [7][8] Organizational Changes and Future Outlook - The company has implemented an "all-employee management" approach to enhance operational efficiency and accountability [10] - The successful launch of the L90 has provided a boost to the brand, with plans for additional models to further strengthen market presence [10] - The differentiation between the L90 and other models is becoming clearer, with the L90 targeting mainstream family needs while other models aim at higher-end markets [10]