停播1300多天，薇娅未“隐入尘烟”

Core Viewpoint - After the tax evasion incident, Viya has shifted her focus towards philanthropy and business operations, while her husband, Dong Haifeng, has taken a more prominent role in the public eye, indicating a strategic pivot in their business model and public engagement [1][7]. Philanthropic Activities - In response to severe flooding in North China, Viya and her husband donated 1 million yuan worth of materials to aid disaster relief efforts in the Beijing-Tianjin-Hebei region [2]. - Prior to the tax incident, the couple was already active in philanthropy, donating 1 million yuan in cash and 3 million yuan worth of medical supplies during the COVID-19 outbreak in Wuhan [4]. - They continued their charitable efforts during various disasters, including donations of 2 million yuan during the Zhengzhou floods in 2021 and 1 million yuan for the Sichuan earthquake in 2022 [5]. Financial Contributions - From 2020 to the present, the couple's total donations have exceeded 32 million yuan, which has helped improve their public image post-tax scandal [6]. - Their philanthropic actions have provided tangible support to disaster-stricken areas and vulnerable groups, while also aiding in the recovery of their public reputation [6]. Business Developments - Viya has transitioned to a behind-the-scenes role, focusing on educational initiatives and business strategy, while Dong Haifeng has taken on more public-facing responsibilities [8]. - Dong Haifeng has been actively promoting their new business ventures, including the development of AI-driven systems to enhance e-commerce operations [8]. - The couple has also ventured into the short drama and food industries, with new companies established under their control [9]. Marketing Strategies - A new mini-program named "Qianxun Super Member" has been launched, which is indirectly associated with Viya, suggesting a strategy to leverage her past influence in a more subtle manner [10]. - Despite the ongoing negative impact from the tax evasion scandal, the couple is exploring various avenues to re-establish their market presence and engage with their audience [10].