一块智能手表折射消费新变化

Economic Overview - China's GDP grew by 5.3% year-on-year in the first half of the year, an increase of 0.3 percentage points compared to the same period last year, indicating a stable economic foundation and strong resilience [1] Consumer Behavior - The introduction of a trade-in policy has stimulated a trend towards health-focused consumption, with consumers increasingly inquiring about health monitoring features in smart devices [2][6] - Sales staff are now required to be well-versed in health monitoring functions and subsidy policies to effectively assist customers [6] Product Demand - There is a notable increase in demand for smart wearables, particularly those with health monitoring capabilities, as evidenced by a 70% inquiry rate for blood pressure monitoring features among customers [2][6] - The store sold over 400 smart devices in June alone, reflecting a growing consumer interest in health management through technology [5][6] Market Dynamics - The policy to encourage trade-ins has expanded to include various digital products, leading to over 69 million consumers purchasing more than 74 million digital items this year [6] - The market is witnessing a shift where consumers prioritize health monitoring features over traditional concerns like battery life and price [6][7] Sales Strategy - Retailers are adapting their sales strategies by increasing training sessions for staff to focus on health data interpretation and ensuring customers are aware of available subsidies [6][7] - The collaboration between manufacturers and healthcare institutions is enhancing the accuracy of health monitoring features in smart devices [6]