兴业银行济南分行：达人秀场变身金融课堂 为银发群体筑牢防诈屏障

Group 1 - The core idea of the article is the innovative approach taken by Industrial Bank Jinan Branch to promote financial literacy among the elderly during the "Financial Knowledge Journey" campaign, combining entertainment with education [1][2] - The event featured interactive sessions such as "financial knowledge challenges" and "scenario interactions," engaging over 300 elderly participants and enhancing the effectiveness of financial education [1] - The activities included practical financial scenarios relevant to the elderly, such as dealing with phone scams and understanding investment products, which sparked lively discussions among participants [1] Group 2 - The event is a significant example of the bank's exploration of "scenario-based education," aiming to make financial knowledge accessible and relatable to the elderly [2] - The bank plans to continue integrating online and offline methods, along with collaboration with government and media, to further promote financial literacy and contribute to a harmonious financial ecosystem [2]