对话纵贯创新陈逸奇：解决割草机器人量产阵痛，设计先行是核心、供应链匹配需前置｜硬氪专访

Core Insights - The article discusses the entrepreneurial journey of Chen Yiqi, who identified a significant market opportunity in the North American lawn mower market, particularly for robotic mowers, due to the lag in automation and smart upgrades compared to Europe [1][5] - The company, Zongguan Innovation, focuses on addressing user trust and experience as a primary strategy, opting for a semi-automated approach with remote control features to ease user concerns [2][9] Market Opportunity - North America accounts for 40% of the global market for lawn care, with approximately 100 million yards, indicating a substantial market potential [1] - The traditional lawn mower market in North America is less mature, creating a gap for innovative solutions that meet the growing demand for efficient lawn care tools [1][5] Product Strategy - Zongguan Innovation's first product, the Mowrator S1, raised over a million dollars on Kickstarter and achieved timely delivery, with thousands of units shipped, showcasing its successful market entry [4][20] - The product is designed to address specific pain points such as cutting and maneuverability, particularly in challenging terrains, which are prevalent in North America [2][29] Competitive Landscape - The company differentiates itself from competitors by not following the trend of fully automated solutions, instead focusing on a semi-automated model that enhances user control and trust [4][9] - The average selling price of the Mowrator S1 is $2,400, indicating a premium positioning in the market [5] User Engagement - The company emphasizes direct communication with users to gather insights and feedback, which informs product development and enhancements [36][40] - User trust is identified as a critical barrier in the market, and the company aims to overcome this by demonstrating the effectiveness of its robotic mower [8][12] Future Development - The company plans to introduce a fully autonomous version of its mower in the future, building on the foundation established by the Mowrator S1 [32][29] - The focus will remain on ensuring that the basic functionalities are robust before advancing to more complex features [21][22] Supply Chain Management - Zongguan Innovation employs a strategic approach to supply chain management, prioritizing partnerships with reliable suppliers to ensure production stability [24][28] - The company emphasizes design-led cost control, ensuring that product design is optimized for manufacturability and quality [26][27]