网经社刘俊斌：持续“内卷”不符合消费者 商家和国家利益 需引起重视

Core Viewpoint - The platform economy is currently trapped in a cycle of "low-price competition" and "subsidy wars," necessitating a shift towards healthier development practices to avoid long-term negative impacts on profitability and sustainability [1][4]. Group 1: Negative Impacts of "Involution" - The ongoing "involution" in the platform economy, while providing short-term benefits to consumers, leads to reduced profit margins and risks to sustainable development for platforms [4]. - Involuntary participation in this competitive behavior can harm merchants' operations, potentially resulting in a decline in product quality, which contradicts market demands for value [4]. Group 2: Transitioning from "Traffic Involution" to "Value Creation" - Platform managers must recognize the risks of malicious competition and embrace social responsibility by enhancing service quality and protecting the interests of consumers and merchants [5]. - A shift away from low-price marketing strategies is essential, focusing on customer satisfaction and improving communication and service mechanisms in line with modern marketing principles [5]. Group 3: Balancing Government Regulation and Platform Autonomy - Government regulation is necessary to establish service norms and pricing guidelines, while platforms should operate autonomously within these frameworks [6]. - Continuous monitoring and correction of platform behaviors by the government are crucial to ensure compliance with relevant laws [6]. Group 4: Focus Areas for Investigation - The investigation will cover various sectors, including retail e-commerce platforms (e.g., JD.com, Taobao), local life services (e.g., Meituan), cross-border e-commerce (e.g., Amazon), ride-hailing services (e.g., Didi), and online travel platforms (e.g., Ctrip) [10][16].