Core Insights - The report titled "China Game Going Abroad Guide - Korea Edition" was jointly published by Gamma Data and the China Audio-Video and Digital Publishing Association Game Working Committee, focusing on the Korean gaming market and mobile gaming trends [1][2] Group 1: Korean Gaming Market Overview - Korea ranks as the fourth largest gaming market globally and is the third largest market for Chinese game developers [3][6] - The Korean gaming market is projected to reach 25.19 trillion KRW in 2024, reflecting a year-on-year growth of 9.7% [5][6] - Mobile games dominate the market with a 59% share, followed by PC games at 26% [8][6] Group 2: Consumer Behavior and Market Dynamics - RPG games account for 52% of the mobile gaming revenue, with strategy games experiencing significant growth [10][6] - 47% of mobile game users complete their first in-game purchase within 30 days of logging in, indicating strong consumer engagement [12][6] - The high frequency of credit card usage in Korea (137.5 times per person in 2022) facilitates digital payments for in-game purchases [12][6] Group 3: Market Entry Challenges - Entering the Korean gaming market presents high barriers, including language, culture, localization, and legal regulations [6][13] - The Korean government enforces strict regulations on game content, including age ratings and the disclosure of in-game item probabilities [14][6] Group 4: Strategies for Success - Chinese developers are advised to focus on mainstream genres like RPG and strategy, exploring unmet needs and niche markets [16][6] - Localization and quality assurance (QA) are critical for successful game launches, as Korean users have high expectations for game quality and cultural relevance [17][6] - Effective marketing strategies should leverage both international and local distribution platforms, with a focus on brand and word-of-mouth promotion [18][20]
韩国：用户30天内“首购率”达47%，为中国游戏出海第三大市场
3 6 Ke·2025-08-05 02:53