今年的ChinaJoy，我们总结了9件有趣的事

Core Insights - ChinaJoy remains a significant event in the gaming industry, attracting large crowds and showcasing new products despite some criticisms about its decline over the years [1][2] - The presence of popular Korean Coser Yasal and other influencers highlights the growing trend of integrating cosplay into gaming events, enhancing audience engagement [2][4] - The game "Red Desert" is positioned as a potential breakout hit, showcasing high-quality gameplay and innovative technology [6] - Major companies like Tencent and Sony continue to dominate the event with large booths and popular game titles, indicating their strong market presence [18][19][11] - The increasing focus on AI-driven hardware and immersive experiences reflects a shift in the gaming industry towards technology integration [24][27][30] Group 1 - ChinaJoy has been held for 22 years and remains a key event in the interactive entertainment sector, attracting significant attendance [1] - The event featured long queues for popular games, such as "Shadow Blade Zero," indicating high demand and engagement from attendees [11] - The absence of major players like MiHoYo and Bilibili at this year's event suggests a strategic shift towards hosting their own events [8][9] Group 2 - The participation of Microsoft CEO Phil Spencer at ChinaJoy signifies the event's growing international influence and importance in the gaming market [21][23] - Traditional gaming companies continue to utilize classic marketing strategies, such as stage shows and influencer appearances, to attract crowds [14] - The emergence of AI-driven products and immersive experiences at the event indicates a trend towards blending gaming with advanced technology [24][30]