盒马澄清：“会员店”退出、“鲜生店”扩容，已与淘宝88VIP打通权益

Group 1 - The core point of the news is that Hema X membership stores are closing, with only one remaining location in the country, as part of Hema's strategic business adjustment to focus on Hema Fresh and Hema NB [1] - Hema has announced plans to gradually phase out the traditional membership supermarket model, which was initially seen as a competitive move against Sam's Club and Costco [1] - Hema has successfully opened 72 Hema Fresh stores in 21 cities in 2024 and plans to open nearly 100 more in the 2025 fiscal year [1] Group 2 - Hema X membership has officially integrated with Taobao 88VIP, enhancing the value of the 88VIP membership and providing new growth opportunities for Hema [2] - The adjustment of the 88VIP membership system is part of Alibaba's strategy to deepen its "big consumption platform" approach, connecting Taobao flash sales with Ele.me [2] - As of this year, the number of 88VIP members has surpassed 50 million, indicating a significant potential customer base for Hema X membership [2]