盒马会员店将全部停业

Core Points - Hema has decided to completely shut down its membership store format, marking the end of its attempt to establish a second growth curve that aimed to compete with Costco [2][5] - The closure of all Hema X membership stores follows a series of shutdowns, with the last remaining store in Shanghai set to close by August 31 [2][3] - Hema X membership stores were launched in October 2020, with rapid expansion occurring in 2021, but ultimately only 10 stores were opened across major cities by October 2023 [3] Summary by Sections - Business Decision: Hema has made a strategic decision to eliminate the membership store format, which was initially seen as a potential growth avenue [5] - Store Closures: The last operational Hema X membership store will close on August 31, 2023, following the earlier closures of stores in Beijing, Suzhou, and Nanjing [2][4] - Market Positioning: Hema X was intended to target middle-class and high-end consumers, with membership fees set at 258 yuan for gold members and 658 yuan for diamond members, aiming to compete directly with Costco and Sam's Club [5]