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构建“全链路工具生态”,东成强势进军手动工具市场
Cai Fu Zai Xian·2025-08-05 03:29

Core Viewpoint - Dongcheng is strategically upgrading from electric tools to a "full-link tool ecosystem" by launching over 800 new hand tools across 12 categories, demonstrating its commitment to leading the market with high-quality products [1][7]. Group 1: Strategic Focus - Dongcheng aims to build a high-quality tool system through technological innovation, craftsmanship improvement, and user experience optimization, leveraging its R&D and manufacturing experience in electric tools [3]. - The establishment of the hand tools division marks Dongcheng's official entry into the hand tools market, with a strong emphasis on quality and industry standards [3][4]. - The company plans to address user needs in key scenarios such as construction, automotive maintenance, and home renovation, covering 16 major product categories [4]. Group 2: Market Positioning - Dongcheng's brand assets in the electric tools sector will facilitate the market penetration of its hand tools, significantly reducing market education costs [8]. - The company has a robust distribution network with over 30,000 specialized stores nationwide, providing a natural channel to reach new customers [8]. Group 3: Growth Potential - The strategic upgrade is not merely an expansion of product categories but a long-term consideration of industry trends, aiming to create a new growth curve through the combination of electric and hand tools [7]. - Dongcheng's approach includes a multi-channel strategy focusing on brand, product, and distribution to offer a one-stop tool solution for users [7][10]. - The company envisions a future where it continues to prioritize quality and collaborates with partners to elevate the Chinese tool industry to new heights [10].