半年三部8.5分+，国产动画片组团扫荡票房

Core Insights - The animated film "Wang Wang Shan Xiao Yao Guai" achieved over 100 million RMB in box office within two days and received a Douban score of 8.6, indicating both critical acclaim and commercial success [1] - The performance of animated films in 2025 has prompted a reevaluation of their potential, despite a general decline in total box office during key holiday periods compared to previous years [4] - The success of classic re-releases from Studio Ghibli, such as "Castle in the Sky" and "Spirited Away," demonstrates the enduring appeal of animated films, with box office figures of 1.35 billion RMB and 1.67 billion RMB respectively [5] Box Office Performance - The only box office period this year that exceeded last year's figures was the June 1st holiday, which saw a concentration of animated films [6] - The table of box office data shows various holiday periods and their respective earnings, with notable performances from animated films [7][8] - Animated films have become a crucial support for the domestic box office, especially in contrast to underperforming live-action films [8] Audience Expectations - Audience expectations for animated films are typically based on three factors: IP recognition, director reputation, and production team quality [9] - Successful animated films often fall into three categories: IP-driven theatrical releases, director-driven standalone works, and series from reputable animation studios [10] Market Dynamics - The Japanese animation market thrives on long-standing IPs and new releases, while Western animated films rely heavily on studio reputation [11][14] - In China, various animation styles coexist, with domestic productions learning from these successful models [16][17] Notable Releases - The list of animated films released in 2025 highlights their respective genres, Douban scores, and box office performance, showcasing the diversity and success of animated films [18] - Among the nine animated films that surpassed 100 million RMB at the box office this year, several are standard theatrical releases [19] Trends in Animation - The theatrical release model has proven successful for domestic animation, with franchises like "Boonie Bears" becoming regular fixtures during holiday seasons [28] - The trend of long-lasting box office performance is evident in films like "Boonie Bears: Rebooting the Future," which achieved a cumulative box office of 8.21 billion RMB despite a modest opening [29] Director Influence - Director-led animated films have shown significant box office potential, with successful directors attracting audiences based on their previous works [38][40] - The enduring popularity of re-releases from renowned directors further emphasizes the impact of directorial reputation on box office success [42] Future Outlook - The overall performance of theatrical releases remains dominant, while the studio brand approach is currently less successful, though "Wang Wang Shan Xiao Yao Guai" shows promise as a potential leader in this category [45][46]