顾家家居“一体化整家3.0”解锁市场新消费

Core Viewpoint - The launch of "Integrated Whole Home 3.0" by Kuka Home aims to provide a new customized home experience by focusing on user needs and integrating product design, scene experience, design solutions, pricing systems, quality standards, and delivery services [1][2]. Group 1: Market Trends and Consumer Needs - The home furnishing consumption concept has shifted from "utilitarian" to "aesthetic comfort" and "emotional value," necessitating a response to diverse and personalized customization demands from consumers [1][2]. - The overall market size of the Chinese whole home (customized home) industry is approaching 1 trillion yuan in 2024, indicating rapid growth but also revealing consumer uncertainties regarding the customized experience [2][4]. Group 2: Product and Service Innovations - Kuka Home's "Integrated Whole Home 3.0" is defined as a comprehensive solution system built around real user needs, addressing issues such as discrepancies between renderings and actual products, price transparency, and service stability [2][4]. - The introduction of the environmentally friendly LSB-5 core board reflects Kuka Home's commitment to quality, exceeding industry benchmarks, particularly in environmental performance [2][3]. - The collaboration with Qunhe Technology (Cool Home) to launch the "AI Design Brain" allows for rapid generation of customized design solutions based on user preferences, significantly reducing design cycles [2][3]. Group 3: Strategic Developments and Financial Performance - Kuka Home's "one brand, two wings" strategy combines traditional strengths in soft furnishings with new growth opportunities through the whole home customization model, resulting in a revenue of 992 million yuan for the customized home business in 2024, a year-on-year increase of 12.7% [4][5]. - The launch of the 816 Heartfelt Whole Home Package Matrix aims to address the issue of inflated prices in the home furnishing industry and meet consumer demands for high-quality products [4][5]. Group 4: Industry Impact and Future Outlook - The transition from "assembly-style integration" to "systematic solutions" in home furnishing reflects rising consumer expectations for product quality, design coordination, service efficiency, and price transparency [5]. - Kuka Home's "Integrated Whole Home 3.0" is seen as a standard for the industry, promoting a win-win scenario for consumers, dealers, and brands, and establishing a new commercial civilization for future whole home customization [5].