Core Insights - Hema X membership stores will cease operations entirely, marking a significant shift in the company's strategy [1][10] Group 1: Company Overview - Hema X membership stores are a membership-based retail format under Hema Group, launched to compete with Costco and Sam's Club, with the first store opening in Shanghai in October 2020 [4] - The membership structure includes a 258 yuan/year gold membership and a 658 yuan/year diamond membership, targeting middle-class and high-end consumers [7] Group 2: Business Adjustments - The decision to close the membership stores is part of a proactive business adjustment by Hema, which has already suspended operations at several locations since April 1, 2023 [4][10] - Despite the closure of physical membership stores, Hema will continue to honor membership benefits [9] Group 3: Future Strategy - Hema plans to focus on its core business models, Hema Fresh and Hema NB, which are designed to complement each other and enhance market coverage, particularly in Shanghai [9]
突发!盒马会员店将全部关闭?
Sou Hu Cai Jing·2025-08-05 05:05