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普遍低于市场价?京东,新动作!

Group 1 - The first JD discount supermarket will open on August 16 in Zhuozhou, Hebei, marking the first large-scale discount supermarket format in China [1] - The Zhuozhou store will cover an area of 5,000 square meters and offer over 5,000 high-cost-performance daily goods, with prices generally lower than market regular prices [1][3] - JD's discount supermarket model was piloted in Beijing a year ago, with two stores opened in Fangshan, providing both offline shopping and online ordering services [3] Group 2 - JD's discount supermarket differentiates itself from competitors through its supply chain advantages, efficient direct sourcing, and self-owned brands, focusing on the sinking market and mass consumption [4] - The global discount supermarket sector is experiencing rapid growth, driven by consumer demand for high cost-performance amid economic fluctuations and inflation [4] - The Chinese hard discount market is projected to exceed 200 billion yuan in 2024, with a penetration rate of only 8%, compared to 42% in Germany and 31% in Japan [4] Group 3 - The China Chain Store & Franchise Association reported significant growth in sales and store numbers for membership and discount stores [5] - The high-end Hema X membership stores will cease operations, while the discount-focused Hema NB has become the core business, with 263 stores opened as of July 15 [5]