港股异动丨Keep拉升涨4.5%，创始人王宁内部发言称公司持续性盈利，真正实现“减脂增肌”

Core Viewpoint - Keep has demonstrated a significant improvement in profitability, achieving a net adjusted profit of approximately 10 million RMB for the first half of 2025, indicating a successful transition towards sustainable growth [1] Group 1: Financial Performance - Keep's stock rose by 4.55%, reaching 5.75 HKD, following the announcement of its profitability forecast [1] - The company reported an adjusted net profit of around 10 million RMB for the first half of 2025 under non-IFRS measures [1] Group 2: Strategic Insights - Founder Wang Ning emphasized the importance of identifying the right direction and goals in the fitness industry, which is considered a high-value sector [1] - The advent of the app era has significantly enhanced workout efficiency, reducing the time and financial barriers for users [1] - Keep aims to fully embrace AI technology to further improve fitness efficiency and adapt to the evolving market landscape [1] Group 3: Future Outlook - The company is focused on self-disruption and product iteration to remain competitive, especially with the rise of AI-driven coaching solutions [1] - Wang Ning highlighted that the key to Keep's future success lies in becoming a more efficient and convenient product in the fitness space [1]