知名会员店将全部关闭！最后一家确认8月底停业，曾对标山姆、Costco

Core Insights - Hema has completely shut down all its membership stores, marking the end of its attempt to establish a second growth curve that aimed to compete with Costco [4][6] - The closure of Hema X membership stores reflects a strategic shift away from this business model, which was initially launched in October 2020 [5][8] Summary by Sections Business Closure - All Hema X membership stores have ceased operations, with the last store in Shanghai set to close on August 31 [3][4] - The closure follows a series of shutdowns, including three stores on July 31, 2023, and four stores in April 2023 due to business adjustments [3][6] Growth and Expansion - Hema X membership stores were launched as a separate entity from Hema Fresh, with the first store opening in Shanghai in October 2020 [5] - The brand expanded rapidly, with a peak in growth in 2021, opening multiple stores in Beijing and other cities [5][6] - By October 2023, Hema X had opened a total of 10 stores across major cities [5] Strategic Shift - The decision to close all membership stores is part of Hema's broader strategy to focus on its core business models, Hema Fresh and Hema NB [8] - Hema aims to enhance its competitive edge by strengthening its fresh supply chain and instant delivery capabilities [8] - The company is also transitioning some membership benefits to an online platform, upgrading its previous service to "Cloud Enjoy Club" [8]