贵州茅台酒五星商标70周年款将上架， 每瓶或定价7000元

Core Viewpoint - Guizhou Moutai is set to launch a limited edition product on August 8, 2023, to commemorate the 70th anniversary of its Five-Star trademark, with a planned price of 7000 yuan per bottle [1][2]. Product Launch - The new product will be limited to 25,568 bottles, each featuring a unique identity code [1]. - The Five-Star trademark was first introduced on May 1, 1954, and has since become a significant symbol for the brand [1]. - Previous commemorative products include a series launched in 2011 for the 60th anniversary of the distillery, limited to 10,000 sets, and a collection during the 2010 Shanghai World Expo [1]. Recent Performance - For the fiscal year 2024, Guizhou Moutai reported total revenue of 174.14 billion yuan, a year-on-year increase of 15.71% [3]. - The total profit reached 119.64 billion yuan, reflecting a growth of 15.41% year-on-year [3]. - The net profit attributable to shareholders was 86.23 billion yuan, up 15.38% compared to the previous year [3]. Revenue Breakdown - Moutai liquor generated revenue of 145.93 billion yuan, a growth of 15.28% [3]. - Other series of liquor achieved revenue of 24.68 billion yuan, with a year-on-year increase of 19.65% [3]. - Domestic revenue was 165.42 billion yuan, growing by 15.79%, while international revenue reached 5.19 billion yuan, up 19.27% [3]. Share Buyback - As of July 2025, Guizhou Moutai has repurchased 3.45 million shares, accounting for 0.2748% of its total share capital, with a total expenditure of 5.30 billion yuan [2].